Sign up for my weekly newsletter about the creative mind. ⚡   Creative Caffeine ⚡

––––––––––––––


Pitch Any Product


(Use this outline to create a pitch for any product or service.)


We’ve all been in a meeting over a nice cup of coffee, or we’re with friends at a get together for dinner… when someone inevitably asks us the question.

That question?

“So, what do you do?”


And, if you’re like me; a freelancer, a business owner starting something new…

This is a dreaded question.  

How can you possibly explain this new concept, this grand vision, this dream that’s been swimming in your head accurately?

And now you’re on the spot… o__O

What I used to do in the past is downplay the idea, or I’ll change the subject or I’ll kinda mumble and just be like… “uh you know it’s sorta like a xyz but you add social layer and then AI will auto-built complex channels for you and…”

The people look at you blankly.

(*changes the subject*) “Anyways….."

Instead of telling them about this AMAZING new idea I have that I’m actually thrilled about. Instead of letting this moment be a time to recruit people to the cause, be it a friend, an acquaintance, a meeting with a new potential client.

I totally miss the opportunity. And these opportunities happen ALL of the time, they just go by.

And digitally, these opportunities happen ALL ALL OF the time, and they just go by.

The truth is…

Pitching your product is fun.

It’s fun AFTER you get going, right? Once you get on a roll.

In your passion for the project or business have found yourself expanding on the ideas excitedly with your team..

The problem is, that conversation you have with your team about the company is totally different than the one you’re having with a new acquaintance or even family.

It’s different because their level of knowledge in your area industry is likely zero, whereas yours is …a lot more than zero.

So how do you tell people about a new project, excited AND Clear?

How do you get across, deeply the special unique quality of this new idea you have?

What I’m going to explain to you below is a simple outline that will help you pitch your project to friends, familyand strangers with ease.

Pitching in a way that is fun for you. Iswear, you’ll start to enjoy it.

But more importantly...

Pitching in a way that helps people deeply connect with you and your ideas, leaving them wanting to follow up with YOU rather than being confused and not sure how to help, participate or spread the word.

And the beautiful thing is…

I just used it on you, in the writing above!

All you have to do is use this outline below for any of your products or ideas.
This outline should drastically simplify and clarify your pitch, but do so in a way that creates an emotional connection, not just an intellectual one. Then, I’ll give you another example to further illustrate the point.


I hope this helps you make a convert out of every single person who asks you that question, while you have fun talking about your company or idea, so it’swin win.

Here’s the outline:

1. Build Common Ground
You and the other person or people need to getone the same page before you introduce anything new. There needs to be a playing field that puts you both on the same plain so that you can build on top of it. Without this part, you’ll risk alienating people, and it’s all down hill from there (they never catch up).


2. Deconstruct the Truth
Entrepreneurs and Artists break the status quo. To successfully show why the “old world” is still doing it the old way and why the “new world” will be much happier with your product, service or idea in it…
We need to explain why the current wisdom is wrong. And the good news is… Common Wisdom is ALWAYS wrong. If it weren’t, we wouldn’t have capitalism and we wouldn’t be starting new companies every single day.

3. Assert your View
Now that you’ve built common ground to share with your audience, and you’ve brought up the common wisdom, deconstructedit’s viability, and let them know that it actually isn’t the truth.

There is an opening. There is an opening for you to introduce something new. They bonded with you (common ground), they see what they believed may not be so airtight of an idea (Deconstruct), so now they have a “?” In their heads. A vacancy where another idea used to lay. This is exactly where you’re going to neatly and professionally place your new idea!

So assert your view, what does the world need now? What do youbelief? What does the future look like? All of these questions will fill in the newly open space.

You’ve successfully introduced a new idea, nice.

4. Apply

Last, the purposefor introducing this new idea in the first place… is so that people do something about it. Action could be keeping in touch, buying, following on social media, whatever. The point is, what can they/should they do with this new information?

Here is the brief version of how I used this outline above:

Build Common Ground ––

"We’ve all been in a meeting over a nice cup of coffee, or we’re with friends at a get together for dinner… when someone inevitably asks us the question.

That question?

“So, what are you working on these days?”

And, if you’re like me; a freelancer, a business owner starting something new…

This is a dreaded question.  


Deconstruct the Truth ––

"Pitching your product is fun.

It’s fun AFTER you get going, right? Once you get on a roll.

In your passion for the project or business have found yourself expanding on the ideas excitedly with your team..."


Asserting your View ––

"The problem is, that conversation you have with your team about the company is totally different than the one you’re having with a new acquaintance or even family.

It’s different because their level of knowledge in your area industry is likely zero, whereas yours is …a lot more than zero."


Apply ––

"All you have to do is use this outline below for any of your products or ideas.
This outline should drastically simplify and clarify your pitch, but do so in a way that creates an emotional connection, not just an intellectual one."


That's it!

Try running your idea through that process.

  1. Build common ground with your audience.
  2. Deconstruct the common truth.
  3. Assert your new belief.
  4. And Ask them to Apply this new knowledge.

If you want another direct example of this idea, listen to this podcast here (it’s short) where I pitch a fake product using this outline.

Like all things, this of course can get more nuanced, and more advanced as you practice or become better at revealing new ideas and concepts to people in this way, but this should get you off to a great start at pitching your ideas for anyone, anytime, successfully.
Book a 30 min Video Chat here ︎ 
And see if it’s a fit. I’ll help all I can!